Working with AI

I design, build and ship AI-powered websites, interactive pitches, creative tools and autonomous production systems. By combining creative direction with AI, I help brands imagine, shape and build what's next.

Dagens PS · Consulting engagement, 2026 An autonomous AI platform for a Swedish business publication reaching 750,000 weekly readers. The newsroom's editorial judgement, translated into an AI decision framework: a system that researches, scores and drafts ranked story opportunities every morning, tracks markets across 11 countries hour by hour, and runs the entire workflow from discovery to assignment. Designed and built independently, in production since July 2026. Reference upon request

Built with AI

simongullstrom.com This website. Concept · Copy · Design · Code

Screenshot of Deep Dives Issue 01, the interactive job matrix

Deep Dives · Issue 01 How AI is reshaping the workforce. 600 roles turned into an interactive report with a live job matrix. Research · Writing · Design · Development Read ↗

Deep Dives · Issue 02 Identity in the AI era. A long-form interactive essay on identity when AI takes over the work that used to define us. Research · Writing · Design · Development Read ↗

What I can build

Websites & digital experiences

Designed, written and shipped without a big production. This site is one of them.

Interactive reports & tools

Research turned into something people explore instead of skim.

Autonomous AI systems

Systems that research, write and build on their own, tuned by hand.