Simon Gullström

Working with AI

I design, build and ship AI-powered websites, interactive pitches, creative tools and autonomous production systems. By combining creative direction with AI, I help brands imagine, shape and build what's next.

Built with AI

Dagens PS Autonomous AI platform · Consulting engagement, 2026 An autonomous AI platform for a Swedish business publication reaching 750,000 weekly readers. The newsroom's editorial judgement, translated into a system that researches, scores and drafts ranked story opportunities every morning, tracks markets across 11 countries hour by hour, and runs the workflow from discovery to assignment. In production since July 2026. Reference upon request This website Concept · Copy · Design · Code Designed, written and built by me, using AI. Deep Dives · Issue 01 Interactive report · Research · Writing · Design · Development How AI is reshaping the workforce. 600 roles turned into an interactive report with a live job matrix. Read ↗ Deep Dives · Issue 02 Interactive essay · Research · Writing · Design · Development Identity in the AI era. A long-form interactive essay on identity when AI takes over the work that used to define us. Read ↗

What I can build

Websites & digital experiences

Designed, written and shipped without a big production. This site is one of them.

Interactive reports & tools

Research turned into something people explore instead of skim.

Autonomous AI systems

Systems that research, write and build on their own, tuned by hand.