I’m a creative director, film director, strategist and creative technologist. It’s a mouthful, I know. I trust weird instincts, I look for strange perspectives and I explore what makes us human.
I’m born in Stockholm, raised on Mallorca, educated in New York, and currently based in Amsterdam.
I step back to see the bigger picture and figure out what's actually worth solving before deciding how to solve it.
I look for the unobvious, creating concepts, aesthetics and feelings that land like a punch.
Turning fuzzy thoughts into language people feel, remember and understand. Preferably in that order.
I write, direct, produce, shoot and edit. I can run the full circle myself, or build a team when the project needs it.
I design and build AI-powered websites, interactive experiences and autonomous systems, combining strategy, storytelling and technology.
Years of building my own projects have taught me to think on my feet. I focus on finding the fastest and smartest way to make things real.