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Simon Gullström

Creative DirectorStrategistCreative Technologist

What If conversation cards laid out in a grid — What If? · Conversation card game

The What If box, embossed cover — What If? · Conversation card game

Meditation in Seoul, still from The Things We Regret

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simon.gullstrom@gmail.com +46 709 98 86 90

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Based in Amsterdam,
working anywhere. Amsterdam --:--

Conversation card game

What If?

Alongside The Things We Regret, I created a conversation card game that extends the film's themes off screen. My idea was to make regret and mistakes easier to actually talk about and learn from. I came up with the concept, wrote the questions, and took it through production.

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