Simon is a writer and film director based in Stockholm and working everywhere. Born in Stockholm, brought up on Mallorca, and educated in New York.

Driven by finding new perspectives to compose the unexpected, Simon uses his sharp pencil and visual style to portray the ordinary in a new light. Soulful. Emotional. Thrilling. And when making commercials, Simon conceptualizes at the benefit of the brand without losing touch of the artistic ingenuity. 

Most recent achievements include his 2021 nomination for a Swedish Grammy for best music video with his film LET THERE BE LIGHT. It was also featured at the UK Film Festival, among others. Some of his earlier art and mini documentary work has also received festival attention.